Since such an evolution is taking place in the field of business, no business owner can neglect the power of the web. Having an online presence is becoming mandatory for each and every business house.
When we talk of online presence , just having a website is not enough. If you already have a web 2.0 website then it surely ascertains that you have taken the first step to reach out to the ‘Wonderful World Wide Web’ (yes it is usually www 3 Ws but just thought of adding a fourth W by addressing the web as something wonderful ) .
But just having a website is not enough, the website has to be found by the innumerable searchers on the globe searching for the products and services which you and so many other companies are offering. Hence, a search engine presence is something which is necessary, once you start ranking in the search engines, your company needs to interact with the potential customers which reach your site through search engines and other internet sources, hence, having a presence on social media sites is again something which is gaining popularity.
Now, when so much interaction, exchange of information, commitments between the buyer and the seller is done on a platform like the WWW which has such a universal reach ensuring and enabling links which spread a good WOM. Yes links are the key. Links are being shared across the social media platforms for reaching out to a web world . But, it has to be borne in mind that at the same time if commitments are not kept then this very system can also spread a bad WOM.
Hence, this very system ensures that every business owner is open, honest and deals with the potential and existing customers with integrity. If you want to survive on the web world it is essential to be original, honest and open. In a way the internet marketing methods are a great impetus to innovation and originality and enforce the values of truth and honesty which many times are not given much importance to, by the companies whose main and only criteria is profits.
No, doubt profits have to be given importance but every business has got certain social objectives which have to be focused . The web due to its unique viral nature and reach ensures that these objectives are met in a very balanced way. Online marketing gives a great global reach to business owners or sellers, and due to the openness and social media platforms it even safeguards the interests and rights of the online customers or buyers.
Thanks to the search engines which reward originality, penalize duplicate content and value quality in bound votes to the websites. The openness, freedom of expression and the freedom of choice the ecommerce has given to the customer is actually eradicating the drawbacks of offline traditional marketing and sales methods.
Hence, before your company takes the plunge for online marketing - work out a plan, appoint a team which will be responsible for representing your company on the internet, every post on the social media and every word of assurance to your clients on your website is going to have global implications which should have an element of answerability and accountability on an international base. As, for every word unspoken – you are the master – BUT every spoken word is the master of thine.
Posted by Bharati Ahuja at Thursday, August 19, 2010